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Our purposeLatest Announcement 23 Dec 2024
Offer for Direct Line Insurance Group plc
Find out more about Offer for Direct Line Insurance Group plcMaking it Click
Our latest TV advert tells the story of a beloved neighbourhood Italian restaurant owner, Gino, on his journey from owner to retiree, proudly passing the mantle to his daughter, Gina. Whilst the pair encounter a number of financial puzzles along the way they are able to solve them confidently - with Aviva’s help.
Transcript for video Making it Click
(whimsical music)
(indistinct chatter)
(sizzling)
(ding)
Service, please.
(Gina) Ooh, Dad!
(hissing)
(man) Whoa, whoa, whoa!
(clattering)
(electrical buzzing)
(music stops)
(click)
(rumbling)
(music resumes)
(man) Speed up, guys!
Ooh!
(Gina) Here you go.
(Gino) Thanks.
(crash)
(car alarm)
(music stops)
(alarm continues)
(click)
(music resumes)
(Gina) It's OK.
(Gina) Hey, Dad, I have an idea.
(Gina) You know I've been investing
for a while...?
(cat miaows)
(chatter)
(FVO) From insurance to wealth...
(glass tapping)
..and retirement...
(Gino) It's all yours now.
(gasps)
..we can help
solve life's financial puzzles.
(Gino) You're gonna do great.
(cheering and clapping)
(FVO) Making it click?
(click)
(FVO) It takes Aviva.
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