Our customers

It takes Aviva

Whether it's protecting what matters most to people or helping them shape a future they dream of, we have the breadth and the expertise for whatever they need.

The way we serve people has never been more important, and we’re going further to help them make sense of it all. Delivering on our promise to customers is how we live up to our purpose, to be with you today for a better tomorrow.

For the moments that matter

Watch this short video showing how our products can help customers at different stages of life. 

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Transcript  for video Customer life stages

Animated video showing people at different stages of their life where Aviva products can help.

Did you know? We're here for the moments that matter.

Junior ISA: "Congratulations on your new baby!"

Car insurance: "WOW! You passed first time!"

Workplace pension: "Smashed it, you got the job!"

Health insurance: "Ouch! You're going to need physio, fast"

Life and home insurance: "Congratulations on your new home!"

Direct wealth: "Is your money working hard for you?"

SME cyber cover: "Is your new business protected?"

Financial advice: "We need to start planning for the future"

Annuities and equity release: "What are you doing with all your free time now?"

Helping solve your financial puzzles.

It takes Aviva.

Hailstorms in Calgary

In 2020, hailstones the size of tennis balls battered the city of Calgary in Canada. The storm caused $1.2 billion in insured damage, making it the fourth most expensive insured natural disaster in Canadian history.

Most of the damage was to people’s homes and vehicles – things like smashed windows and shattered windshields. As the storm subsided, the clean-up began, and so did the calls from customers who needed our help.

Despite this taking place during a COVID-19 lockdown and our teams working remotely, we supported customers through the claims journey, helping them get back to normal as quickly as possible.

We paid our customers £29.3 billion during 2024 in claims and benefits.

Our customer stories