Our purpose
With you today, for a better tomorrow. We exist to be with people when it really matters, throughout their lives.
Transcript for video Customer life stages
Animated video showing people at different stages of their life where Aviva products can help.
Did you know? We're here for the moments that matter.
Junior ISA: "Congratulations on your new baby!"
Car insurance: "WOW! You passed first time!"
Workplace pension: "Smashed it, you got the job!"
Health insurance: "Ouch! You're going to need physio, fast"
Life and home insurance: "Congratulations on your new home!"
Direct wealth: "Is your money working hard for you?"
SME cyber cover: "Is your new business protected?"
Financial advice: "We need to start planning for the future"
Annuities and equity release: "What are you doing with all your free time now?"
Helping solve your financial puzzles.
It takes Aviva.
Amanda Blanc, Group CEO
“As our customers grapple with the financial puzzles in their lives, we’ll be right there to help solve them.
We’re with them when it matters in the moment, and we’re thinking about what’s needed for tomorrow too.”
Aviva exists to be with people when it really matters, throughout their lives
We are here for our customers when it really matters. We help them make the most of life. Because at Aviva, we understand that what you do today creates what is possible tomorrow.
A helping hand
Life is complicated. Things don’t always go to plan.
Everyone needs a helping hand from time to time so we are here for people when it really matters, throughout their lives. Every day, we help customers like Michelle, whose home caught fire.
I couldn’t sit up, swallow or speak
When the chips are down, you want your insurer to step up. After surgery for a brain tumour didn't go to plan, Alia ended up being an inpatient for six months. Her husband called us about her income protection policy.
We are part of something bigger
Aviva has been taking care of people for more than 325 years. We live in the same streets and work in the same towns. We are deeply invested in our people, our customers, our communities and the planet that is our home.
Serving our customers well will let us create a lasting impact for the communities and the society in which we live.
Sustainability at Aviva
Sustainability is a fundamental part of Aviva’s strategy and integral to what we do as a business. Aviva’s Sustainability Ambition sets out our commitment to create a brighter future. This is focused on three core areas - social action, climate action and running ourselves as a sustainable business.
Our values
The power of our values comes from their simplicity. They bring to life some simple truths about what it means to work here, both today and in the future. In this short film, discover why Aviva’s values matter in the words of our colleagues:
Transcript
Aviva’s Values
In the words of our colleagues
"I joined Aviva almost two years ago and when I first came one of the first things I wanted to understand was what is our values?"
"I think the care value is one that's probably really close to my heart because it links us back to the customer. And it's all about the customer that's why we're here."
"Care means to me is making sure our systems are in place to pay our brokers their due commission and also to resolve any issues that come up as soon as we can."
"Operations to a data team to marketing; I've done a little bit of everything and the customer runs through the blood of all of those roles."
"Because this is exactly what we do in claims, we care like crazy about people. And that's why we do what we do."
"I've had customers say to me, "I wish I could give you a hug," you know, things like that. It's really lovely."
"Our Aviva family are naturally caring towards one another. We want to give back, not just in a professional sense but from a community perspective."
"Internally all I see is people constantly saying, how can we create community? How can we draw people together?"
"We've all gotten better at working together, sharing ideas, and having a common goal, but community makes it far, far bigger."
"What commitment speaks to is Aviva wanting to be more than just a reactive company that takes customers' money, it's about trying to make the world a better place."
"I think the commitment value is kind of bringing us back to our purpose."
"When I joined the financial industry, I didn't think that I could also be a climate activist at the same time. And now one of the best ways we can make a difference is actually through the way that we manage pensions and investments. That's a really, really powerful way to actually drive change."
"Aviva as a large company with large influence, that's great for them to step up and make us think beyond our company."
"Having that focus on innovation and on disruption is absolutely brilliant."
"Aviva has been so forward leading, you only get to that place by confident individuals, confident leaders and them being able to put confidence in others."
"That customer confidence in us comes from our brand reputation, the fact that we're continually innovating, that we're there for wider society."
"We've been around for over 300 years and the confidence to say, we're gonna be around for another 300 years."
"The values are incredibly important in times of giving employees the motivation that they need to go out and do their best for the customer."
"So, I had at least one foot in the "What's wrong with the old ones?" camp. But those four values absolutely to me describe what it's like to work for Aviva, and the sort of Aviva I want to work for."
"I think these new values are strong. I think we'll get used to like we did the last ones and I think they're good to get behind."
"You wouldn't choose friends with poor values, so why would you choose a company with poor values?"
"My mom always taught me at the end of the day you have to look yourself in the mirror."
Care
We understand the positive difference we make in our customers’ lives every day. We truly listen to see beyond the policyholder to a person with plans and dreams.
We solve problems for our customers, and for each other. We build relationships that no-one else can. Empathy is our strongest force, as Melanie in our Canada claims team showed when she helped a heartbroken customer.
Commitment
We stand up for what we believe in. We act with courage, keep our promises and take ownership of our work. We understand the impact we have on the world and take seriously the responsibility that brings with it.
We will play our part in tackling the climate crisis. That’s why we’ve donated £38m to help restore Britain’s lost temperate rainforests.
Community
We recognise the strength that comes from working as one team, collaborating and winning together for Aviva, for each other and for our customers.
Aviva is built on a foundation of trust and respect. So we’ve launched the Foundry, an initiative dedicated to building the digital workforce in and around Norwich.
Confidence
We believe the best is still to come – for our customers, our people, and society. We’re not just here for now; we’re here to imagine and to innovate for the future.
We are brave and passionate, setting new standards for ourselves and the competition. With a humility that is as important as the ambition that drives us. That’s why we insure businesses across the world, allowing them to continue operating and contributing towards the global economy.
Our investment case and strategy
Our position as the UK’s leading diversified insurer, with major businesses in Canada and Ireland, is clearly delivering. We are building a clear track record of strong and consistent performance.
We’re with you today for a better tomorrow
-
Features
Nature isn’t always a walk in the park
20 Nov 2024
From pond-dipping nets to British Sign Language trails, the Aviva Access to Nature Fund is helping make Norfolk’s outdoors everyone’s outdoors.
-
Features
The story behind everything you own
28 Oct 2024
From bourbon bobbing on barges to Van Goghs crossing continents, Howard Potter's team helps protect global trade in ways you'd never expect.
-
Features
"You can't teach someone to budget their way out of poverty."
26 Jul 2024
The Aviva Foundation wants people to feel in control and positive about their financial futures. Find out how they are supporting organisations to transform the lives of those who need it the most.
-
Features
Who remembers the forgetters?
28 Jun 2024
Meet the man who reunited our customers with a billion forgotten pounds.
-
Features
Who’s behind our multi-million-pound deals?
15 Feb 2024
Emma, from our bulk purchase annuity (BPA) team, sheds light on the human side of the deals she works on.
-
Features
Finding a way forward through difficult times
10 Jan 2024
Citizens Advice believes that no-one should face problems without good quality advice. Hear how Aviva is helping them provide it.
-
Features
Retirement: the longest holiday you’ll ever plan
22 Nov 2023
In this episode of the Aviva Podcast, Steve and Tom unpack workplace pensions.
-
Features
From ashes to algorithms: how partnerships shape the future
9 Aug 2023
Aviva's deep experience meets Lemonade's AI innovation. It's all about bringing together the best of both worlds.
-
Features
Bringing rainforests back to the UK
22 Jun 2023
Somewhere between the White Cliffs of Dover and the Giant’s Causeway, some of the UK’s most beautiful natural wonders are growing. But they’re also shrinking.
-
Features
What happens to forgotten assets?
5 Jun 2023
Aviva is the first company from the Insurance and Pensions sector to join the expanded Dormant Assets Scheme.
-
Features
From zero to Aviva Zero: an innovation story
22 Feb 2023
Take a moment to think of an innovative company. What’s the first one that comes to mind?
-
Features
The Billion Dollar Man
3 Jan 2023
Matt Gordon can personally approve cover close to $1 billion. But how do we weigh up the risks when we insure something new?
-
Features
Aviva Pride: amazing, supportive and hopeful
27 Jun 2022
David, Jenny and Jason share their stories of what Aviva's Pride community is all about, why it’s so important, and what it means to them.
-
Features
Our Freya: “How did it take 26 years?”
21 Jun 2022
Freya MacLachlan, Digital Product Owner, on creativity, frustrations, and masking.
-
Features
Our carers community: compassionate, caring and resilient
7 Jun 2022
Listen in as Martin, Natalie and Kofi share their stories of why Aviva Carers is so important, and why the community means so much to them.
-
Features
Our Kofi: “How could you be so… human?”
6 Jun 2022
Kofi Eschoe-Wilson, Customer Service Consultant, on competing for his country, turning down Cirque du Soleil, and tackling taboo.