Delta Lloyd Group, the organisation behind the brands Delta Lloyd, OHRA and ABN AMRO Insurance, is launching a corporate campaign today. This is to strengthen Delta Lloyd Group’s reputation as a sound, reliable financial services provider. In order for the group to achieve further growth in the areas of insurance, banking, investments and pensions, it needs to become better known and increase in stature
Corporate campaign with theme: Future Insured
Delta Lloyd Group, the organisation behind the brands Delta Lloyd, OHRA and ABN AMRO Insurance, is launching a corporate campaign today. This is to strengthen Delta Lloyd Group’s reputation as a sound, reliable financial services provider. In order for the group to achieve further growth in the areas of insurance, banking, investments and pensions, it needs to become better known and increase in stature.
The campaign is mainly aimed at financial decision makers and opinion leaders in the financial world, government, politics and journalism in the Netherlands. In a dialogue with the public, the Group discusses the choices and dilemmas it faces and shows that it does business in an open and responsible manner.
The campaign has been developed in conjunction with Proof Communication and is based on the distinctive mentality and culture of Delta Lloyd Group. It will appear in newspapers, news magazines and journals from today and the campaign will run at least until the end of next year. As well as print media, the campaign will also appear on the Internet and the radio in 2006.
Credits
Agency: Proof Communication
Concept: Barbara Tammes
Strategy: Inge Ligthart
Copy: Barbara Tammes, Hanneke Savenije
Art direction: Miguel Gori (Solar_initiative)
Account: Luc van Beers, Linda Osnabrug
Client:
Delta Lloyd Group corporate communications, David Brilleslijper, Martijn Donders
Further information:
David Brilleslijper
Director, Corporate Communications
tel: (020) 594 44 88
cc@deltalloyd.nl
If you would like to receive the internal brochure, please send an e-mail to cc@deltalloyd.nl
- Delta Lloyd Group is a financial services provider which offers its customers security with a wide range of insurance, pensions, banking and investment products. Delta Lloyd Group trades under the names of Delta Lloyd, OHRA and ABN AMRO Insurance. In 2004, Delta Lloyd Group achieved a total turnover of 8 billion euros, including 5.6 billion euros in gross premium income. The Group made a net profit of 302 million euros for 2004.