Romania: Aviva Romania – for 10 years 'in life'

On 11 October 2010 Aviva Romania celebrates 10 years of activity on the Romanian life insurance market.

On 11 October 2010 Aviva Romania celebrates 10 years of activity on the Romanian life insurance market.

During this time, the company has permanently grown and developed, bringing on the Romanian market complex products, adapted to customers’ needs.

During these 10 years Aviva has invested in Romania 243 million lei (increasing its social capital this year by 30 mil lei) and has extended its distribution network, currently having 700 financial councillors in the entire country. At the moment Aviva Romania manages assets worth 600 million lei, up 21.4% from last year.

“10 years represent a great deal for each of us, but when we think that this company has a 300 years tradition at international level we could change our perspective. We wish that an increasingly higher number of Romanians benefit from our trump cards - stability and faith that their financial future is in good hands,” states Mihai Popescu CEO Aviva Romania.

“The life insurance market has been growing constantly since the year 2000 until now, and yet the true potential is far of being reached. Despite the financial crisis we are going through (or because of it), people have understood that the moment has arrived to do something for their financial future, because nobody else will be doing it in their place,“ continued Mihai Popescu.

One of the most important moments in the company’s history is the year 2007: year when Aviva Romania entered the private pension market through the launching of the optional private pension – My Pension – May 2007 and respectively the establishment of the mandatory pension fund management company – Pensia Viva.

At the moment the Aviva Pensions company manages the pensions of over 375 000 Romanians, and Aviva life insurance offers financial stability and peace of mind to 50 000 customers through its saving and investment products.

Now Aviva offers through all the Unit Linked insurance plans, the investment plan Guaranteed Capital – program which guarantees customers that the unit value will not decrease. This program has registered a growth of 10.6% in the last twelve months and has an analyzed yield of 16% from launch (September 2000) to date.

“During the following period, we want to develop the business and have a sustained organic growth. The most important element for our business are the customers, and for this reason this year we have concentrated greatly on the improvement of services we offer them and have made substantial investments in the infrastructure, technology and the direct sales force,” concluded Mihai Popescu.

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For further information:
Lavinia Pavel – Tomi Tom (Aviva Romania PR Consultancy Agency)
Telephone: +40 0724 282 323
Email: lavinia.pavel@tomitom.ro

Note for the Editors:

About the Aviva Group
Aviva is the oldest insurance group in the world and the largest in Great Britain, with a history dating back to 1696.

Today, the Aviva Group has 46,000 employees and 53 million clients in 28 countries world-wide*

The group is European leader in life and pensions insurance, occupying top positions in the majority of the markets where it is operates.

Aviva has funds under management of over £379 million,* which places Aviva in sixth position in the world insurance companies ranking.

Aviva Group Romania
Aviva Romania includes three companies: Aviva Life Insurance, Aviva Management Company for a Private Pension Fund.

About Aviva Life Insurance, Aviva  Management Company for a Private Pension Fund
Aviva started its life insurance activity in Romania in 2000, holding currently a portfolio of over 50,000 clients (excluding credit life insurance) and has funds under management of £27 million. In 2007 Aviva has created a pensions company which deals with the management of the mandatory pensions fund Pensia Viva and which currently holds a portfolio of over 370,000 clients.

* according to data registered on 31 of December 2009 

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