Nurses, construction workers and social workers are amongst the safest drivers on UK roads, according to data released today by Aviva.
The information was compiled using data from the Aviva Drive app to support Aviva’s new campaign which is striving to make Britain’s roads safer. The campaign is the first initiative to be launched under Aviva’s new global brand strategy, Good Thinking.*
The free app uses smartphone technology to record a motorist’s driving style over 200 miles and provides them with an individual rating out of 10, based on how safely they drive, in relation to acceleration, braking and cornering. Aviva has looked at the occupations of more than 20,000 drivers who have registered with the app, to find out which professions score more highly**.
Ten high scoring occupations as revealed by the app are:
| Occupation | Percentage who scored between 7.1-10 using the Aviva Drive app |
1. Construction Worker | 68.5% |
| 2. Staff Nurse | 67.6% |
| 3. Operations Manager | 61.8% |
| 4. Social Worker | 58.3% |
| 5. Soldier | 57.6% |
| 6. Local Government Officer | 57.4% |
| 7. Support Worker | 55.4% |
| 8. IT Manager | 54.8% |
| 9. Telecommunications Engineer | 54.6% |
| 10. Assistant Teacher | 54.5% |
Aviva data shows that safer drivers who score 7.1 and above can now save an average of £150 on their car insurance - a discount achievable by 44% of them***.
Aviva’s new awareness campaign includes TV advertising, social media and radio promotions. It urges motorists to test their own driving skills using the app.
People will be able also test their road safety knowledge using interactive tools which will be available online during the campaign.
To generate debate, Aviva is also asking consumers to vote on who they believe are the safest drivers amongst seven selected pairings. These include mums and dads, under and over 30s, and city and country drivers. Votes will be cast via social media and at a special voting point at Waterloo station, London.
Adam Beckett, propositions director for Aviva says: “The Aviva Drive app is designed to record how safely people drive to produce an individual score for that person. There are lots of factors which affect how safely a person drives and we’re not saying that everyone in a certain profession drives in a particular way, but it’s interesting to see that some occupations score particularly well.
“People can be reassured that the app measurement is specific to the driver in question, so the safer drivers will get a higher rating – whatever their occupation. We’d encourage all drivers to give the app challenge a go to find out how they fare. They could even find they could save money on their Aviva car insurance too, so it’s well worth a go!”
To find out more about the Aviva Drive app visit www.aviva.co.uk/drive/
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If you are a journalist and would like further information, please contact: Sarah Poulter, Aviva Press Office : 01904 452828 : 07800 691569 : sarah.poulter@aviva.com
Notes to editors:
*‘Good Thinking’ is Aviva’s global brand strategy which is designed to reflect Aviva’s focus on creating simple, innovative solutions to make life easier for its customers.
** Source: Aviva Drive data analysis 1st Jan 13 – 1st Nov 15. Excludes driving professions.
*** Discount on first car per direct comprehensive policy. Depends on score and premium – minimum premium £200. 44% scoring 7.1+ could save an average of £150 (based on policies bought 1/10/14 to 30/9/15). Excludes optional extras. Compatible handset required. Data charges may apply.
About Aviva:
- Aviva provides life insurance, general insurance, health insurance and asset management to 34* million customers, across 16 markets worldwide
- In the UK we are the leading insurer serving one in every four households and have strong businesses in selected markets in Europe, Asia and Canada. Our shares are listed on the London Stock Exchange and we are a member of the FTSE100 index.
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- Aviva helps people save for the future and manage the risks of everyday life; we paid out £24.6 billion in benefits and claims in 2014.
- By serving our customers well, we are building a business which is strong and sustainable, which our people are proud to work for, and which makes a positive contribution to society.
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