Aviva has announced that it has become the first Group Protection provider in the UK to partner with Care first and offer access to the Employee Assistance Programme (EAP) App.
The app is the world’s first EAP app to include a clinically proven, digital proactive prevention tool for stress and anxiety. It will be available to Aviva’s new and existing Group Income Protection clients from 1st January 2017.
The app has been specifically developed as a treatment and prevention tool for conditions such as anxiety and depression. Among other features, it uses computerised cognitive behavioural therapy (CCBT) and various mindfulness techniques to teach the user how to build emotional resilience.
Steve Bridger, Managing Director of Group Protection at Aviva, said:
“I’m delighted that Aviva has become the first UK Group Protection provider to offer ‘EAP in Your Pocket’. One of our key strategies is ‘Digital First’ and this partnership demonstrates our commitment to that.
“EAP services are extremely valuable, offering support to people in all areas of their lives, whether it’s pressure at work, a relationship breaking down or money worries. Having convenient and easy access to instant support on your smartphone should help drive up the number of people who access these fantastic services.
“People can use their phones to access their banking, instant message friends on the other side of the world and watch live TV – it’s only right that they can now access important support services and information when they need them most.”
Lesley Davidson, Director at Care first, said:
“Care first has always been at the forefront of EAP developments. Care first’s ‘EAP In Your Pocket’ will give Aviva's customers digital access to the first EAP app which has been clinically proven to be effective in preventing, detecting and treating common mental health problems.
“We are proud that ‘EAP In Your Pocket’ supports Aviva's 'Digital First' strategy. Launching the App to Aviva's customers provides a perfect partnership of EAP innovation and Aviva's commitment to new technology.”
The App has been developed with Thrive Therapeutic Software and combines Care first’s full range of counselling and wellbeing services with its newest addition, ‘Stress Free Island’.
Stress Free Island gives users their own mobile tool, teaching them to use tried and tested clinically validated techniques to manage the pressures and stress of day to day life. Guided by Care first’s in-App character, known as ‘DAP’, users can track their mood over time and receive help to boost their coping mechanisms.
Other services available on the App are:
Care first Lifestyle – An information resource containing information, advice, articles and webinars on issues including relationships, child and eldercare, bereavement and consumer rights. Care first Lifestyle also includes an interactive budgeting calculator and wellbeing assessment tool.
Care first Counselling – 24/7 access to Care first’s BACP (British Association for Counselling and Psychotherapy) Accredited counsellors; contactable directly from the App for support, on the telephone, face to face, real time online or video chat.
Care first Information Services – Access to Care first’s Information Specialists, contactable directly from the App for help in finding practical ways forward.
The ‘EAP In Your Pocket’ App works on all Apple and Android devices and can also be accessed via the internet for more traditional desk top and laptop computers.
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Notes to editors:
• Aviva provides life insurance, general insurance, health insurance and asset management to 33 million customers, across 16 markets worldwide
• In the UK we are the leading insurer serving one in every four households and have strong businesses in selected markets in Europe, Asia and Canada. Our shares are listed on the London Stock Exchange and we are a member of the FTSE100 index.
• Aviva’s asset management business, Aviva Investors, provides asset management services to both Aviva and external clients, and currently manages over £319 billion in assets.
• Aviva helps people save for the future and manage the risks of everyday life; we paid out £30.7 billion in benefits and claims in 2015.
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