After seven successful seasons as the title sponsor of Premiership Rugby, Aviva is delighted to announce it will continue to support the league for another year.
The extension, which runs until the end of the 2017-18 season, will see Aviva enter its eighth season as a partner of England’s elite domestic rugby competition.
The title sponsorship runs from August 2017 through to June 2018 in what promises to be another exciting season of 135 games watched by millions of people at stadiums across the country and on BT Sport.
The deal allows Aviva to continue its Tackling Numbers programme – an innovative and engaging programme for 7-9 year olds – which uses rugby to make learning about numbers fun, exciting and rewarding. Delivered by the 12 Premiership Rugby clubs, the programme has been a resounding success in the last three seasons, resulting in a total of 1,357 teachers downloading the Aviva Tackling Numbers lesson plans and reaching an impressive 26,610 children in the process.
“After a thrilling end to last season and a great summer of rugby, we’re incredibly excited to be extending our partnership with Premiership Rugby until the end of the 2017-18 season”, said Aviva’s Tom Daniell, Retail Marketing Director. “The extension gives us the opportunity to continue working with Premiership Rugby and the 12 clubs on our community initiatives, notably the Aviva Tackling Numbers programme and the Aviva Community Fund, both of which make such a valuable difference to communities and families across the country.
“With record numbers of both attendances and live TV audiences, the league is going from strength-to-strength and we’re very much looking forward to the upcoming season.”
ENDS
Media Enquiries:
Aviva Press Office | John Franklin | 01603 680795 | john.s.franklin@aviva.com
Aviva Premiership Rugby photographs are available upon request.
Notes to editors:
- Aviva provides life insurance, general insurance, health insurance and asset management to 33 million customers.
- In the UK we are the leading insurer serving one in every four households and have strong businesses in selected markets in Europe, Asia and Canada. Our shares are listed on the London Stock Exchange and we are a member of the FTSE100 index.
- Aviva’s asset management business, Aviva Investors, provides asset management services to both Aviva and external clients, and currently manages over £340 billion in assets. Total group assets under management at Aviva group are £450 billion.
- Aviva helps people save for the future and manage the risks of everyday life; we paid out £34.4 billion in benefits and claims in 2016.
- By serving our customers well, we are building a business which is strong and sustainable, which our people are proud to work for, and which makes a positive contribution to society.
- The Aviva media centre at http://www.aviva.com/media/ includes company information, images, and a news release archive.
- For an introduction to what we do and how we do it, please click here http://www.aviva.com/about-us/aviva/
- For broadcast-standard video, please visit http://www.aviva.com/media/b-roll-library/
- Follow us on twitter: www.twitter.com/avivaplc/
- Follow us on LinkedIn: www.linkedin.com/company/aviva-plc
- For the latest corporate films from around our business, subscribe to our YouTube channel: www.youtube.com/user/aviva
- We have a Globelynx system for broadcast interviews. Please contact the Press Officer noted above if you would like to make a booking.