Five reasons businesses may switch auto-enrolment provider

An image of two women working together at a desk
Aviva has experienced an 80% increase year-on-year in enquiries from businesses about switching auto-enrolment providers.

Aviva has revealed five of the main reasons UK SME businesses are looking to change their auto-enrolment (AE) workplace pension provider.1

A secondary market within AE workplace pensions is developing now that many companies have had their original workplace pension scheme in place for a number of years.

Data has shown that year-on-year,2 enquiries coming into Aviva about switching AE providers are up 80%.

2012

The year AE was introduced and adopted by large businesses.

During 2018, Aviva took around 1,200 calls from businesses who were considering moving their workplace pension scheme to Aviva.

Five of the main reasons businesses said they were considering switching were:

  1. service levels
  2. engagement – having a point of contact at their provider
  3. digital capability
  4. price
  5. merger/acquisition – one business joins another and adopts a single workplace pension provider.

Malcolm Goodwin, Head of Workplace Savings & Retirement at Aviva, said:

“SMEs and their advisers are now starting to understand that when it comes to their auto-enrolment provider, they do have the freedom to switch.

“Many businesses are now three years or more into AE and they are starting to look at what is being delivered by the scheme they originally signed up to.

AE minimum contributions are rising again in April. Now is a good time to examine what is in place and ensure it is still suitable.

“SMEs are free to shop around for a workplace pension provider that is best for them. We’ve already seen an 80% increase in enquiries and I expect that to keep rising. It is up to providers to ensure they are offering businesses what they need.”

The secondary market

Image of a man working in a cafe.
Companies must have a workplace pension scheme ready within six weeks of hiring their first employee.

Businesses looking to change their AE pension provider is known as the ‘secondary market’.

The ‘primary market’ started in 2012 when AE was first introduced and adopted by large businesses.

Over the course of the next six years, businesses of all sizes were given staging dates – the date by which they needed to have a workplace pension on offer to their employees.

That process ended in early 2018 as all existing businesses had been through this process. Now, any new company has up to six weeks from when they take on their first employee to get their workplace pension scheme in place.

Many SMEs have now had their schemes for a number of years, providing them with time to assess if it is delivering what they require. This secondary market is being fuelled by those companies and their advisers who are now looking around to see what else is available.

-ENDS-

1Based on c1,200 enquiries to switch a pension scheme into Aviva’s SME workplace pension team during 2018.

212 months to September 2018.

Media enquiries

Ben Moss

Corporate and Workplace

Notes to editors:

  • We are the UK's leading diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
  • We help our 19.6 million (as at 31 August 2024) customers make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
  • We have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2023, we paid £25.6 billion in claims and benefits to our customers.
  • In 2021, we announced our ambition to become Net Zero by 2040, the first major insurance company in the world to do so. We are aiming to have Net Zero carbon emissions from Aviva’s operations and supply chain by 2030. While we are working towards our sustainability ambitions, we recognise that while we have control over Aviva’s operations and influence on our supply chain, when it comes to decarbonising the economy in which we operate and invest, Aviva is one part of a far larger global ecosystem. There are also limits to our ability to influence other organisations and governments. Nevertheless, we remain focused on the task and are committed to playing our part in the collective effort to enable the global transition. Find out more about our climate goals at at www.aviva.com/sustainability/climate and our sustainability ambition and action at www.aviva.com/sustainability.
  • Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at https://www.aviva.com/about-us/our-people/
  • As at 30 June 2024, total Group assets under management at Aviva Group were £398 billion and our estimated Solvency II shareholder capital surplus as at 30 September 2024 was £7.6 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.
  • For more details on what we do, our business and how we help our customers, visit www.aviva.com/about-us
  • The Aviva newsroom at www.aviva.com/newsroom includes links to our spokespeople images, podcasts, research reports and our news release archive. Sign up to get the latest news from Aviva by email.
  • You can follow us on:
  • For the latest corporate films from around our business, subscribe to our YouTube channel: www.youtube.com/user/aviva

      More from our Newsroom