Aviva and NatWest Group have agreed a new five-year partnership for the distribution of Aviva protection insurance products through NatWest’s UK retail banking brands NatWest, RBS and Ulster Bank.
The deal builds on the current protection partnership between NatWest Group and AIG Life, now owned by Aviva. The new agreement is an important milestone for Aviva’s strategic ambition to build on AIG Life’s strong distribution partnerships.
The partnership is effective from Autumn 2025, when bank and mortgage customers for the three retail brands will be able to purchase Term Life Insurance, Critical Illness cover and Guaranteed Over 50s Life Insurance provided by Aviva.
The protection products will provide customers with Aviva’s popular Digicare+ app1, to help them detect, manage and prevent health and wellbeing problems.
NatWest, RBS and Ulster Bank customers will be able to purchase protection cover through a quick and easy journey, either through their mobile banking app which will pre-populate their information, online or over the telephone. A term life insurance quote will also be built into customers’ digital mortgage applications.
The Group has a strong digital customer strategy that we are able to complement through our market-leading protection underwriting and pricing capabilities, which harness our comprehensive data science capability.
Daren Boys, Protection Portfolio Distribution Director at Aviva, said: “We are delighted that NatWest Group has chosen Aviva to help their customers put vital individual protection cover in place. The Group has a strong digital customer strategy that we are able to complement through our market-leading protection underwriting and pricing capabilities, which harness our comprehensive data science capability. We look forward to collaborating with them and continuing to innovate for their customers, building on the successful partnership they had with AIG Life.”
Lloyd Cochrane, Head of Proposition and Protection at NatWest Group, said: “Today’s announcement marks an exciting new phase in our partnership with Aviva. This new ability to offer Aviva’s protection insurance products to our retail banking customers feeds into our wider strategic goal of meeting our customers at their point of need. We look forward to rolling this out across 2025 and working with Aviva to optimize this new service.”
-ends-
Enquiries:
Melissa Loughran
Senior Media Relations Manager
-
Phone
-
07800 691 947
-
-
Email
References:
1. The Digicare+ app is provided by Square Health for Aviva and is a non-contractual added-value benefit that can be removed at any point.
Notes to editors:
- We are the UK's leading diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
- We help our 19.6 million (as at 31 August 2024) customers make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
- We have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2023, we paid £25.6 billion in claims and benefits to our customers.
- In 2021, we announced our ambition to become Net Zero by 2040, the first major insurance company in the world to do so. We are aiming to have Net Zero carbon emissions from Aviva’s operations and supply chain by 2030. While we are working towards our sustainability ambitions, we recognise that while we have control over Aviva’s operations and influence on our supply chain, when it comes to decarbonising the economy in which we operate and invest, Aviva is one part of a far larger global ecosystem. There are also limits to our ability to influence other organisations and governments. Nevertheless, we remain focused on the task and are committed to playing our part in the collective effort to enable the global transition. Find out more about our climate goals at at www.aviva.com/sustainability/climate and our sustainability ambition and action at www.aviva.com/sustainability.
- Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at https://www.aviva.com/about-us/our-people/
- As at 30 June 2024, total Group assets under management at Aviva Group were £398 billion and our estimated Solvency II shareholder capital surplus as at 30 September 2024 was £7.6 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.
- For more details on what we do, our business and how we help our customers, visit www.aviva.com/about-us
- The Aviva newsroom at www.aviva.com/newsroom includes links to our spokespeople images, podcasts, research reports and our news release archive. Sign up to get the latest news from Aviva by email.
- You can follow us on:
- X: www.x.com/avivaplc
- LinkedIn: www.linkedin.com/company/aviva-plc
- Instagram: www.instagram.com/avivaplc
- For the latest corporate films from around our business, subscribe to our YouTube channel: www.youtube.com/user/aviva
