Our social ambitions
We help in building stronger, inclusive communities at the local level. We focus on enhancing financial resilience, housing and infrastructure, and employability prospects.
Our aims:
- Help more than 13% of the UK population prepare for retirement and retire with Aviva 1
- Invest 2% average per annum profits into local communities 2
- Raise money for community projects across the UK with a combination of match-funding donations, partner donations and crowdfunding with the Aviva Community Fund
- Help people become more financially secure via our independent charity, the Aviva Foundation 3
Our progress
Aviva has a long history of caring for its customers and helping to strengthen the communities where we live and work.
We use our expertise and work with partners to help people look forward with confidence. From helping people prepare for retirement and build resilience to climate, financial and health shocks, to supporting local businesses and investing in British infrastructure.
Watch this video to find out how we’re taking social action.
Transcript for video Taking social action
Creating a more sustainable world takes Social Action.
Aviva has been caring for its customers and helping strengthen the communities we live and work in for over 300 years.
From helping people prepare for retirement to being there when they face financial and health shocks.
From supporting local businesses to investing in British infrastructure.
As one of the leading UK businesses we have a unique role to play.
We know that nearly 40% of Aviva’s customers could have characteristics of vulnerability. So we use our expertise and work with partners to provide the care that’s needed.
Since 2015 we’ve contributed over £17 million to 8,800 UK local change makers through the Aviva Community Fund.
And spent 107,810 hours volunteering in 2024.
And invested over £10 billion in UK infrastructure since October 2020, including urban regeneration and social housing projects, supporting the green transition and helping create more skilled jobs.
Aviva partners with experts to transform the lives of some of the UK’s most financially vulnerable people.
As part of our Social Action work, The Aviva Foundation funds pioneering organisations like Talking Money.
One of the biggest challenges for us now is that we are seeing people, whose wages don't even cover their basic day to day living costs but with no real obvious solution in sight.
As a result of the funding, it's helping us to work with clients for longer, so that we don't just solve their immediate crisis.
We help them to find the solution and stick with them after that crisis is gone.
And there’s more to come. We’re focusing our efforts to transform the places we know and love.
And we’re helping roll out this transformational place-based approach nationally with The King's Responsible Business Network...
...working with council leaders, businesses and community groups to come together on key place priorities.
Helping the UK get ready, not just for the challenges we face but the opportunities we share.
It’s our products and services, our investments and influence.
Its rolling up our sleeves and working together to transform the places we love.
It takes all of us.
It takes Aviva.
2024 UK highlights
£11.4bn
Amount invested in UK real estate and infrastructure since 2020
over 1 million
people are estimated to have benefitted from our community investment programmes across the UK, Ireland, and Canada
£17 million +
contributed to 8,800 UK local change makers through the Aviva Community Fund since 2015
1.9%
profit invested in communities
107,810
hours volunteered
£2 million
Aviva Foundation grants
We’re committed to showing up for our local communities. From helping families get ready for retirement. To investing in creating great places to live and work. We’re supporting a better tomorrow for those who live and work alongside us.
1 Adult population only (over 18 years)
2 Percentage of Group Adjusted Operating Profit
3 The Aviva Foundation, administered by Charities Trust under charity registration number 327489
Social impact in action
Changing our world for the better takes action. See how we're implementing our sustainability strategy. Click through the sections below to explore how we’re helping to create a better tomorrow, today.
Taking action by building financial resilience
We're proud to help build financial resilience for people across the UK. Discover how we’re doing this in partnership with others and what support is available for you and your community via Aviva Community Fund.
Read more
Taking action through Aviva Foundation
The Aviva Foundation, administered by Charities Trust under charity registration number 327489, aims to help people and communities feel in control and positive about their financial futures.
Read more
Taking action with partners
We partner with experts to extend our climate and social impact. Together we're stronger.
Read more
Sustainability news
We're continually releasing news about our sustainability ambition in action.
Read more